Tag Archives: Apple

Proof: The iPad Is Affecting Consumer PC Sales


In my recent post, The iPad is becoming The Only ‘PC’ That Matters, I postulated that the computers that we have used since 1978 are becoming less and less relevant, due to the introduction of smaller form-factor computers that we have today.  These new devices, Smartphone’s, tablets and the like, are really cutting into traditional computer sales and use.

In a recent article in Business Insider, Proof The iPad Is Affecting Consumer PC Sales , my prediction appears to be validated.

Please take a look to follow the conversation!

When will you add a tablet to your digital inventory?  I know that I can effectively write stories and chapters on my iPhone 3GS.  I have read entire books on my phone.  They are viable and a starting to become pervasive.

Yes, I still own a laptop and a home PC.   They still have their place but they don’t integrate well into my current lifestyle.  ‘Choices’ aren’t they wonderful!

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The iPad Tsunami: Does it Matter? and how is it Used?


Behold the iPad in All Its Glory.

Image via Wikipedia

The iPad is becoming The Only “PC” That Matters

As I have stated on this blog and to my friends, Business Insider has become one of my favorite resources.  I am a struggling author who needs to spend my money very carefully.  To do so I lean on technology and business authorities such as CNET, BI, Consumer Reports, and sources of their ilk.

As a writer, I am dearly in love with tablet computers.  I bought my iPhone 3GS on sale when the iPhone 4 was introduces.  As a ‘tool’ it is probably the most important device that I use for all manner of things useful.  Using its 287 Apps, I have been exceptionally empowered – and I LOVE it!  So, (I) imagine how much better I could operate with an iPad.  How significant is the iPad and how are people using them?  Inquiring minds want to know!

Recently Business Insider published two very interesting charts, which I am referring to today.  The first that I’ll talk about is “The iPad Is Becoming The Only “PC” That Matters”.  I refer to the links provided for the discussion content and background of these charts.

The first element that I notice in this chart spanning the time from November, 2010 and May, 2011, is that the iPad is used a higher percentage of the time than all the other devices.  We can conclude that it is the device of choice, and is only NOT used because of a lack of functionality that the other devices additionally provide, e.g. phone calls, printer services and enhanced computing with applications.

From my personal experience, I have written chapters of my books on my iPhone.  It was not easy given the ration of my finger size to the keyboard, but it was certainly more convenient as I could work when I felt like, regardless of my surroundings.

Further, not being content to jot down a few keywords of an idea, that occurs sporadically, with the iPhone I can jot down a quick paragraph that ensures that I don’t lose elements of content that I might with ‘keywords only’.

OK, we have learned that the iPad is increasing its lead over the other devices, particularly laptops, and is the most popular platform.  How do people actually use the iPad today?

 How People Actually Use iPads

What can we learn from this chart?  First and foremost, we seen that the iPad is primarily a consumer of information, with over 59% of its ‘time’ used for Web Browsing and watching videos, plus game playing.  This is contrasted by the uses of Email and Other Applications (40.7%) – creators of information.  It is the former, consuming information, which clearly drives its use because it is so much more convenient, given its form-factor.

So, since November, 2010 when the iPad was introduced, it has become the dominant and preferred form factor, and I can now certainly understand my growing longing.  The iPhone 3GS became affordable because I bought it when the iPhone 4 came out.  Unfortunately, there was no large price decline when the iPad 2 was introduced. 

Until a miracle happens, I’ll just have to continue to save my pennies.  I also urge you to purchase my second book, Views from Sandhausen: Experiences from a Foreign Service Assignment, available from the following points of purchase:

It is a fun, informative, engaging, interesting and useful view of what lies on the other side of ‘The Pond’.

Love each other!

Cliff

 Author: Jay Yarow:  http://www.businessinsider.com/author/jay-yarow

Use iPads:  http://tiny.cc/nykcw

Only PC:  http://tiny.cc/ts6jq

Spring Cleaning and the Tablet Explosion


 
Explosion in ‘Gadget’ Growth – 5 Years

I’m sorry that I’ve been missing in action the last two days; I’m in the throes of that dreaded annual event, Spring Cleaning.  I’ve been power washing the Lanai deck and pool area.  As we are in the middle of pollen season, the green goop is everywhere!  By the time I wheeled away my 2,000 PSI power washer, the only survivors were a silk palm tree, the stainless steel grill, the cat and assorted reconstituted earthworms…  The carnage was very satisfying.

OK, back to the real world.  The proof copy of the hardcover Views from Sandhausen has arrived, as well as the company seal.  Now that I have my TB test behind me, the only mission is to get the two print books proofread and accepted on the Lightening Source site.  They should be available by this weekend.

The physical books are a little smaller in size that I wanted.  As a result, I’m lowering the price on all formats.  I had in mind a Nelson DeMille-sized book.  The final versions of “Views’ are slightly smaller.

The eBooks are available here: Kindle and Nook

On this “Announcement Tuesday” (iPad2) I thought that I’d take a look at the portable devices landscape.  While you and I think about Kindles, and Nooks, and iPads and Xoom’s, businesses are seeking competitive advantage without compromising security.  This corporate move onto these devices is both inevitable and HUGE, in terms of numbers of devices purchased and deployed.

Morgan Stanley released a major report on the tablet market earlier this week. Its essential message — the tablet market is going to be a lot bigger than anyone thinks.  There are a series of charts that graphically demonstrate my assertion, one of which is today/s graphic.

In an optimistic case, Morgan Stanley thinks hardware makers will ship 100 million tablets in 2012, up from 16 million in 2010. Considering Apple has a lock on touch screen displays this is pretty good news for the Apple bulls.” If you take a look at the “Being Adopted in Companies” chart you begin to get a feel for how really big tablet devices are!  In any measure, table devices will be a Huge part of the 2011-2013 IT spend, along with support staff and application development to ‘incorporate’ these devices into the corporation.

Adoption by 2/3 of Large Firms in 2011

We will incorporate tablets into our lives, just as we did cell phones, and then smart phones.  Just as the smart phone is replacing land-line phones in our homes, tablets will replace notebooks (for light use) and net books.  Whether we like it or not, and many don’t, just as the river pushes the rafter, this technological trend will push this migration.  Today, as 32MB Wi-Fi & 3G iPad is $729 at my local Walmart.  This is too rich for my blood but I’m looking forward to today’s Apple announcement, and the subsequent price drop of that tablet!

What does this mean for you and I?  As authors and publishers, the impact will be an epiphany to the paradigm that Books = Paper.  As stated in a previous post, physical books will endure.  We like the portability, the heft, and the smells of paper and glue.  We will always value a (physical) book as an object; it just won’t be the media of choice, as tablets and like devices become ubiquitous.  Do you agree with me?  Post a comment and let’s get a conversation going…

Read more: http://tiny.cc/ugg3e

Photo Credits: http://tiny.cc/iy949 http://tiny.cc/i9ydx

 

What a World We Live In!


During this author/Publisher/Marketer journey I am on, I spend a lot of time on Twitter.  What a great tool, particularly as delivered on my iPhone 3GS.  The iPhone phenomenon has been covered ad infinitum by others; all I know is what it does for me!  As I work on my Dell Desktop, I have CNN on the TV in my Study.  That provides me a backdrop, to gather news and to keep this lonely soul engaged.  By my side is my iPhone.  It presents me with tweets and text messages as they come in.  Per CNN just now, Apple sells 80,000 iPhones per day!  Imagine that!  From Twitter I received a link that enables me to watch   a massive dust storm over the Gobi desert (in Africa) from my modest dwelling in Florida.  Is this an exciting world, or what!

Speaking of excitement, my Views from Sandhausen book designer, Walt Shiel, Managing Partner of Five Rainbows, sent me a PDF of three interior book layout and style options!  Wow!  I had a few design ideas that I had passed along to Walt, but he took them and really produced some very compelling ideas.  Do you have any idea how many parts make up a page of a book?  Further, any idea, beyond the page itself, the other components that make up what you see when you pick a book up?  Unless you are a typesetter or book designer, you don’t.  All of these elements work together in a well done book, or fight against each other in very subtle ways.  You don’t even think about it.

Have you ever picked up a book, onlt to tire of it?  The story is compelling enough, the text is large enough, but there is that subtle something that causes you to stop picking it up and working your way through it.  That subtle something is the design of the book itself.  What you may have is headers that don’t work with footers, text style that slows you down, even though it is large enough, and confusion on how to find a particular part of the book.  All of these subtle nuances conspire against you in a way that causes you to put it down and move on.  A book unfinished will cause you to tell your friends about it and that is a Killer to book sales.  Of course, done well and with a compelling story, you won’t be able to put it down, and you will tell your friends about it! A well-designed book is a treasure and a joy to read, and probably keep.  That’s the product of a good book designer.

Long story short, I chose an amalgam of elements from the three options that Walt sent to me.  I know that some options can fight against others, within a style.  That is something we have to resolve, but now we have a good basis for our conversation.  Another step towards our goal on this 200th day since my wonderful Lynn left all of us.

Love each other

Cliff

“Views from Sandhausen” Released to Editing


Today I engaged Mr. Matt Jacob, owner and principal of Edit Me F.A.S.T.  http://editmefast.com/index.html

“Views” has been released for a sample edit, with full out work to start this Thursday, September 2, 2010.  We anticipate that it will take about three weeks for a quality edit, with Matt actually going through the document four times.  We anticipate work to be completed during the fourth week in September.