Employees Use Twitter
Today we are getting back to our look at Social Media. When last we discussed the topic, we began talking about the explosive growth of Twitter. Today we briefly discuss how Twitter employees themselves, use the application – and how they differ from the way that the general public uses the application.
As discussed in the post by Dan Frommer in Business Insider, “Among Twitter employees, Twitter for iPhone generated 22% of the tweets, about twice as much as the general public. Employees used Twitter for Mac to send 18% of their tweets, versus 0.4% for the general public. (Probably especially during the week, when Twitter employees are sitting around the office, tweeting at each other.) And while the general public uses TweetDeck to send 13% of its tweets, Twitter employees used it for just 2% of their tweets.
The overall client usage chart is shown, from the same source.
For me, Twitter really came to the forefront as a reliable and essential communications tool, with the reporting of the death of Osama Bin Laden. If you take a look at the timeline of Twitter posts at that time, you will see that the legacy news organizations quickly leveraged Twitter as their channel of choice.
It took 9 years, 7 months and 20 days to avenge the tragedy of 9/11. It took microseconds to report the fact to the world!
I think that Social Media may be one of the most significant inventions of the early 21st Century. What do you think? I look forward to your comments on the subject.
Be sure to read more: http://tiny.cc/le45t