One of the best resources that I monitor daily is Business Insider. If you are not following them you are leaving an incredible wealth of content and knowledge on the table. What makes Business Insider so valuable is the ease and speed by which you can consume their content. It usually starts out with something called ‘The Chart of the Day’. This is a professionally prepared presentation of knowledge that is both interesting and relevant to our daily lives. Today we are talking about the explosive growth of Twitter.
As our time is more and more consumed by the use of Social Media platforms, I thought it might be interesting to take a brief look at the various platforms, how they are used, by whom, and what their future looks like, direct from the platform creators.
The Explosive Growth of Twitter
“We’ve seen plenty of charts on Twitter’s growth, but this one really grabbed our attention.
It’s a pretty impressive growth spurt for the already formidable social network. The caveat: New Accounts created do not equal new and active users. Twitter appears to have many Zombie accounts, according to data from the Pew Research Center. Zombie accounts are people signing up to spam Twitter, and do other non constructive things.
So while this looks pretty great on face of it, the growth might be a bit slower than what we’re seeing here.”
“44% Of New Twitter Accounts Were Made In The First 7 Months Of This Year”. Just amazing! Once meeting face to face or writing a letter were the best ways to communicate information, on a person to person basis. Of course, meeting is better that reading a letter from someone was far better then, and continues to be so today. This is because you can use a five of your senses to exchange ideas. This increases the ‘bandwidth’ of the information transfer (simultaneous transmittal using all five senses at the same time)!
Failing a person to person meeting, we defaulted to letters. They have drawbacks in terms of immediacy and the fact that the actual exchange relied upon others for the connection. Along came the telephone. At least you could use your sense of hearing, rather than your eyes – but were bothered by the communication being at the convenience of the sender. The ‘bandwidth’ was only one sense at a time.
Enter the age of computers. We picked up, and started using, email and web cams that widened the information bandwidth, in terms of senses utilized. With webcams, we are still inconvinced by the sender’s schedule. That is why email was so popular. It could be sent, and received, according to the schedule of each party.
Of course today we have all of the Social Media channels; one of the most significant being Twitter. I started using twitter three years ago. My actual Twitter Age is: 2 years, 10 months, 1 week, 5 days, 9 hours, 30 minutes, 45 seconds.
I first used Twitter on June 3, 2008.
Tweeting was inconvenient, in terms of your mobile phone’s keyboard (multiple characters assigned to the same keys), but the scheduling issues were solved. Now business has begun to find significant opportunities in Twitter. I believe that this has fueled today’s chart. This astounding event has been missed by the majority of the population, and is directly by the ease of use, due to smartphones, and that there is “Profit in them thar Hills”.
I will continue to take a look at social networks, and their tools, in upcoming posts. What do you think about this ‘news’? Do you agree that business adoption and ease of use are fueling this growth? Is there another contributor, in your view? I’d love to hear your thoughts.
Photo Credit and read more: http://www.businessinsider.com/chart-of-the-day-new-twitter-accounts-2010-12#ixzz1JXPpU8dA