Today’s topic is short and sweet, but is very important to any business. I was recently pointed at an article on the topic, “What Makes a Great Logo?” It concisely covers the significant value and the benefit derived from a good Logo design, and lets you know what not to do!
Before I refer you to the article, I’d like to spend a few minutes on my experiences.
The main player in the business for small businesses is Logoworks. They offer a variety of packages and have good designers behind the scenes. They were also too rich for my blood. I’m a starving author on a fixed income and had a lot more important places to put my money as I started up FlaAuthor Publishing. I have some minor graphical talents and tools, and excel in my research abilities. I know good stuff when I see it.
From a good logo, the principal benefits for a small business are:
- Distinguish your company from your competition
- Be memorable
- Keep it simple
With nothing to spend on professional logo design, and a few programs including Google (to find a free background graphic). Graphic Workshop Professional (to manipulate the graphic), and PowerPoint (to handle the text part) I have been able to create serviceable logos for the three businesses that I have started in my years in Florida, beginning in 2004.
They may be crude, but there is no reason why they can’t generate business for my company, as they follow precepts in the Logoworks article. It begins (briefly)”Would you know a great logo if you saw one? What qualities make a logo great? How can you tell if a logo is truly effective or not? A great logo makes a company memorable. It accurately conveys the company’s identity. A great logo will be attractive but will also have a functional purpose as a business too. A great logo is more than art.”
Just think about the message that you are trying to convey with your logo. Do a little research into logo design on the internet, and look at logos that you feel are effective in ‘branding’ the company behind the logo. For, it is branding that you are doing, and no one knows what your core message is better than you. You logo must reflect that message. Show your initial designs to others around you. Get their reactions vis-à-vis transmittal of your message. Look at your competition and their logos. What do they say to you and is it relevent to their message? Think, experiment, play around and build three candidates to show to others. You are too close to your business to make your decision alone.
Read the full article here: http://www.logoworks.com/what-makes-a-great-logo.html