Do you still think that Social Media is a fad? Is this another Hula Hoop, or Betamax, or the current ‘Rad’ thing to do? Many of us believe it is here to stay. To provide you with evidence to support that assertion, do I have a movie clip for you? It will take 5 minutes out of your day but, I believe, it will also take the doubt out of your mind. Did you know that Social Media has overtaken pornography as the #1 web activity? That’s good new!
A short story for you. Back in 1990, as a technology believer and practitioner, I believed that the Internet was “The Next Big Thing”. In my stodgy large corporation, I was surrounded by Luddites. I knew that we had to jump on this new reality. We had to be the “First Mover”! As a Principal Engineer in R&D, I had some autonomy and discretionary budget. I went to the head of Corporate Security and told him that I would ‘bring the Internet into ‘My Company’, and give Him the credit. He looked at me like an offensive beetle and told me that “…over his dead and bleeding body” would I do that.
Going back to the drawing board, I devised a security gateway that incorporated world-class computer authentication, and anti-virus protection. Six months later I went back to the new head of Corporate Security and made the same, but updated, pitch. www,MyCompany,com was online by 1992, before any of our competition!
The point of all this is that Social Media, in the not too distant future will be regarded as a very big thing; a turning point for society. To provide evidence for this assertion, I need to thank my friend, Joanna Penn (The Creative Penn) for posting this video. It is part of the presentation for the book Socialnomics, written by Eric Qualman. He asks the question, “Is Social Media a Fad or the biggest shift since the Industrial Revolution?” That’s BIG. The facts within are staggering! Welcome to this new reality!