Tag Archives: Morgan Stanley

Spring Cleaning and the Tablet Explosion


 
Explosion in ‘Gadget’ Growth – 5 Years

I’m sorry that I’ve been missing in action the last two days; I’m in the throes of that dreaded annual event, Spring Cleaning.  I’ve been power washing the Lanai deck and pool area.  As we are in the middle of pollen season, the green goop is everywhere!  By the time I wheeled away my 2,000 PSI power washer, the only survivors were a silk palm tree, the stainless steel grill, the cat and assorted reconstituted earthworms…  The carnage was very satisfying.

OK, back to the real world.  The proof copy of the hardcover Views from Sandhausen has arrived, as well as the company seal.  Now that I have my TB test behind me, the only mission is to get the two print books proofread and accepted on the Lightening Source site.  They should be available by this weekend.

The physical books are a little smaller in size that I wanted.  As a result, I’m lowering the price on all formats.  I had in mind a Nelson DeMille-sized book.  The final versions of “Views’ are slightly smaller.

The eBooks are available here: Kindle and Nook

On this “Announcement Tuesday” (iPad2) I thought that I’d take a look at the portable devices landscape.  While you and I think about Kindles, and Nooks, and iPads and Xoom’s, businesses are seeking competitive advantage without compromising security.  This corporate move onto these devices is both inevitable and HUGE, in terms of numbers of devices purchased and deployed.

Morgan Stanley released a major report on the tablet market earlier this week. Its essential message — the tablet market is going to be a lot bigger than anyone thinks.  There are a series of charts that graphically demonstrate my assertion, one of which is today/s graphic.

In an optimistic case, Morgan Stanley thinks hardware makers will ship 100 million tablets in 2012, up from 16 million in 2010. Considering Apple has a lock on touch screen displays this is pretty good news for the Apple bulls.” If you take a look at the “Being Adopted in Companies” chart you begin to get a feel for how really big tablet devices are!  In any measure, table devices will be a Huge part of the 2011-2013 IT spend, along with support staff and application development to ‘incorporate’ these devices into the corporation.

Adoption by 2/3 of Large Firms in 2011

We will incorporate tablets into our lives, just as we did cell phones, and then smart phones.  Just as the smart phone is replacing land-line phones in our homes, tablets will replace notebooks (for light use) and net books.  Whether we like it or not, and many don’t, just as the river pushes the rafter, this technological trend will push this migration.  Today, as 32MB Wi-Fi & 3G iPad is $729 at my local Walmart.  This is too rich for my blood but I’m looking forward to today’s Apple announcement, and the subsequent price drop of that tablet!

What does this mean for you and I?  As authors and publishers, the impact will be an epiphany to the paradigm that Books = Paper.  As stated in a previous post, physical books will endure.  We like the portability, the heft, and the smells of paper and glue.  We will always value a (physical) book as an object; it just won’t be the media of choice, as tablets and like devices become ubiquitous.  Do you agree with me?  Post a comment and let’s get a conversation going…

Read more: http://tiny.cc/ugg3e

Photo Credits: http://tiny.cc/iy949 http://tiny.cc/i9ydx